The Booksellers Association of the United Kingdom & Ireland Limited


Connecting your bookshop with booklovers – for free!

Caboodle, the rewards programme from National Book Tokens, is a free local marketing tool, enabling you to communicate your bookshop’s offers and events to thousands of booklovers, and gift card givers and recipients, near to your shop. Easily and quickly upload attractive offers, such as news of events, author signings, book clubs, free coffee, children's events, discounts or promotions. These will appear:

  • on the National Book Tokens and Caboodle websites

  • on the Independent Bookshop Week or Books Are My Bag websites

  • in our local offer emails which are automatically sent to Caboodle members near your bookshop

As if that wasn’t enough, all bookshops with offers on Caboodle are in with a chance of winning the Bookshop of the Month hamper prize!

Do you have any questions, or want to know more about how to make the most of the programme? Get in touch with Stacey and Lisa at National Book Tokens.