The Booksellers Association of the United Kingdom & Ireland Limited

National Book Tokens

BA member benefits of National Book Tokens
Redemption of National Book Tokens is a unique benefit available only to BA members
National Book Tokens increase the book gift market and promote high street bookselling: over £15 million worth of National Book Tokens are sold every year in the UK and Ireland.
National Book Tokens drive significant retail footfall and deliver profitable incremental sales to participating retailers; they are an important element of a bookseller’s product mix
National Book Tokens deliver important marketing muscle to high street booksellers, investing every year in major trade initiatives such as World Book Day as well as national advertising and media partnerships that actively promote high street bookshops
National Book Tokens offer a rewards programme called Caboodle. BA members can use its local marketing service to promote their offers and events to thousands of booklovers, for FREE!

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