The Booksellers Association of the United Kingdom & Ireland Limited

Bookshop Day logo
 
Bookshop Day celebrates ALL bookshops on our high streets. Participating retailers include Waterstones, Foyles, Blackwell’s and numerous independent bookshops.
 
Bookshop Day runs on the second Saturday in October each year. This 2025 campaign took place on Saturday 11 October. 
 
Bookshop Day aims to remind customers of the value of their local bookshop, and that they are the perfect places to kick start their Christmas gift-buying. Approx. 1000 bookshops participate.

​This year we had four ambassadors to champion bookshops in-person and in the media: Hugh Bonneville, Emily Zobel Marshall, Claire Fayers and Simon Lamb.
 
On Monday 6 October, in collaboration with Jack Arts, local artists Bethan Woollvin and Emily Redfearn began to work on two bespoke bookshop murals. The murals appear on sites on 37 High Street and Arundel Street/Charles Lane in Sheffield.
 
Ashwin Chacko has created the artwork for the 2025 Books Are My Bag Limited-Edition Bag. Ashwin Chacko is an award-winning, author-Illustrator and motivational speaker. 
 
Ashwin has also created the 2025 campaign artwork for us. 
 
Don’t forget to tag us @booksaremybag and use #BookshopDay in all of your social media activity.

Booksellers can find digital resources here.
 
If you have any questions about Bookshop Day, please email [email protected]

Bookshop Day is sponsored by Bloomsbury, Bonnier Books UK, Canongate, Chicken House, David Fickling, DK, Faber & Faber, Hachette UK, HarperCollins Publishers, Little Tiger, Ingram Content Group, Pan Macmillan, National Book TokensPenguin Random House UK, Profile Books, Scholastic, Simon & Schuster, Usborne and Walker Books. Thanks to Gardners for helping to distribute our point of sale kits for us.

BAMB Readers Awards logo 2021

The Books Are My Bag Readers Awards are the only book awards with a shortlist curated by booksellers and winners chosen by readers. To qualify for the Books Are My Bag Readers Awards 2025, books must have been published in hardback or paperback between 1 January 2025 and 11 October 2025. This year, the ‘Breakthrough Author’ category became ‘Newcomer of the Year’ - sharpening its focus on new authors and illustrators, giving these emerging talents crucial early-career recognition and celebration. We also pleased to have added a highly requested ‘Picture Book’ category to the awards this year.

Booksellers Association members are invited to nominate their books of the year for each category. A panel of booksellers then whittles the nominations down to a shortlist.
 
Our thanks to this year’s panel for their time and expertise:
Angie Crawford, Non-Fiction Buyer, Waterstones
Charlotte Le Feuvre, Senior Bookseller, Foyles
Emma Shannon, Manager, Dubray Cork
Deborah Texeira, Children’s Bookseller and School Coordinator, Kenilworth Books
Helen Scott, Bookseller, The Bookshop (East Grinstead)

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The Books Are My Bag Readers Awards are sponsored by Bloomsbury, Bonnier Books UK, Canongate, Chicken House, David Fickling, DK, Faber & Faber, Hachette UK, HarperCollins Publishers, Little Tiger, Ingram Content Group, Pan Macmillan, Penguin Random House UK, Profile Books, Scholastic, Simon & Schuster, Usborne and Walker Books.

National Book Tokens is the headline sponsor of the Books Are My Bag Reader Awards. 

On Tuesday 4 November, the Books Are My Bag Readers Awards Winners were announced.

The 2025 Books Are My Bag Readers Awards Winners, as voted by readers:

Fiction
Tell Me Everything by Elizabeth Strout (Viking)

Non-Fiction
Raising Hare by Chloe Dalton (Canongate) 

Poetry
To the Women by Donna Ashworth (Black & White Publishing) 

Young Adult Fiction
Wish You Were Her by Elle McNicoll (First Ink) 

Children’s Fiction
Impossible Creatures: The Poisoned King by Katherine Rundell (Bloomsbury Children's Books) 

Picture Book
Otto the Top Dog by Catherine Rayner (Macmillan Children's Books) 

Newcomer of the Year
Emma Swan (Cruise Ship Kid: Thief At Sea!, illustrated by Katie Saunders, Usborne)

Readers’ Choice
Cruise Ship Kid: Thief At Sea! By Emma Swan, illustrated by Katie Saunders (Usborne)

Watch the Books Are My Bag Readers Awards 2025 ceremony on the Books Are My Bag YouTube channel


Books Are My Bag Readers Awards 2025 shortlist:

Fiction
The Lamb by Lucy Rose (Weidenfeld & Nicolson) 
Fundamentally by Nussaibah Younis (Weidenfeld & Nicolson) 
Ordinary Saints by Niamh NÍ Mhaoileoin (Manilla Press) 
Tell Me Everything by Elizabeth Strout (Viking) 

Non-Fiction
John and Paul by Ian Leslie (Faber) 
Everything Is Tuberculosis by John Green (Ebury Publishing) 
Raising Hare by Chloe Dalton (Canongate) 
Want by Gillian Anderson (Bloomsbury) 

Poetry
Dwell by Simon Armitage, illustrated by Beth Munro (Faber) 
To the Women by Donna Ashworth (Black & White Publishing) 
poyums annaw by Len Pennie (Canongate) 
With Love, Grief and Fury by Salena Godden (Canongate) 

Yonng Adult Fiction
What Happens Online by Nathanael Lessore (Hot Key Books) 
Skipshock by Caroline O'Donoghue (Walker)
Solo by Gráinne O'Brien (Little Island)
Wish You Were Her by Elle McNicoll (First Ink) 

Children’s Fiction
A Box Full of Murders by Janice Hallett (Puffin) 
Impossible Creatures: The Poisoned King by Katherine Rundell (Bloomsbury Children's Books) 
The Doughnut Club by Kristina Rahim (Nosy Crow) 
Alice With A Why by Anna James, illustrated by Matthew Land (HarperCollins Children’s Books) 

Picture Book
Sleep Tight, Disgusting Blob by Huw Aaron (Puffin) 
Otto the Top Dog by Catherine Rayner (Macmillan Children's Books) 
Gozzle by Julia Donaldson, illustrated by Sara Ogilvie (Macmillan Children's Books) 
Badger Books by Paddy Donnelly (The O’Brien Press) 

Newcomer of the Year
Niamh Ní Mhaoileoin (Ordinary Saints, Manilla Press)
Oisín McKenna (Evening and Weekends, Fourth Estate)
Aisling Rawle (The Compound, The Borough Press)
Emma Swan (Cruise Ship Kid: Thief At Sea!, illustrated by Katie Saunders, Usborne)


Booksellers Association members may opt in or out of participating in Bookshop Day and the Books Are My Bag Readers Awards at any point. Please email [email protected] if you would like to check if you are registered to participate, or if you would like to change your participation.

If you are an author, poet, illustrator, agent or publisher and would like to know more about the campaign, please email [email protected]