Caboodle, the rewards programme from National Book Tokens, acts as a free local marketing tool for booksellers, enabling you to communicate your bookshop’s offers and events to thousands of booklovers, and gift card givers and recipients, near to your shop. Easily and quickly upload offers and events – such as updates about your bookshop, online events, author signings, book clubs, free coffee, children's events, local festivals, or signed editions – to the platform, and they will appear:
As if that wasn’t enough, all bookshops with offers on Caboodle are in with a chance of winning the Bookshop of the Month hamper prize!
Do you have any questions, or want to know more about how to make the most of the programme? Get in touch with Agnes and Lisa at National Book Tokens.
“We try ever so hard to make our little shop as inclusive as possible and Caboodle makes it easy to reach out to a wide audience who we know love our strong women focused books and the poetry, LGBTQ+ and author events we post.” - Diane from Wave of Nostalgia “We use Caboodle to help our local customers to see what events we are running each month. Caboodle is important for us as we have a lot of followers on social media, but unless we pay for localised ads it means that it is difficult to target local customers and visitors. As Brighton is a tourist destination it also helps us as we have a lot of people who come to our events that are visiting for a short period and they can get the information on Caboodle.” - Carolynn from Afrori Books “As soon as we opened the bookshop in September, a customer asked us if we were using Caboodle. We had so much to do with setting up the shop, but we knew it would be important to get on to Caboodle as soon as possible. We've had 12 events now and Caboodle has been a big part of building up our audience numbers.” - Catherine and Claire from The Heath Bookshop “I love using Caboodle to let people know what new signed copies have just come in or our events. We had Max Boyce and Nigel Owens here last year which I wanted to share with as many people as possible! Caboodle is a free and easy way to communicate anything to booklovers, whatever your shop is doing.” - Bethan and Marley from Victoria Bookshop