Go All In: If You’re Into It, Read Into It.

Whether you’re into gaming, gardening, music, sport, family time or food, reading helps you go all in on the things that matter most. 
 
The National Year of Reading 2026 invites everyone to reimagine reading as social, modern and personally meaningful – not something extra, but something that adds extra to what you already love.
 
Go All In shows how reading in all its forms – on a device, comics, graphic novels, audiobooks, fiction and non-fiction – is the ultimate way to dive deeper into your passions.
 
Find out more at goallin.org.uk

The Booksellers Association team is working closely with the National Year of Reading. We will be adding information and resources to this page throughout 2026.


How Can Booksellers Join in?

Here are some ideas to get you started:

1. Start with what you've got (book groups, events programmes, etc): what within your existing activities can you adapt for a Go All In focus?
2. Partner with your local high street cafe or other businesses within your community 
3. Know a venue where reading isn't normally visible? Can you host one of your events there?
4. Build relationships with local charities/food banks
5. Speak to your local council about regional reading initiatives 
6. Think across the entertainment sector - are there other big moments happening in film & tv (great for book adaptations), theatre or music that can lead to joint promotion?
7. Work with your local library for an events exchange 
8. Join forces with other local bookshops - power in numbers!
9. Maximise the Booksellers' Associations existing Books Are My Bag campaigns, ie Independent Bookshop Week, Bookshop Day, etc along with Booktime magazine by planning activity to coincide  

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• On the BA Learning Skills Hub, the Guide to the National Year of Reading shows the many ways your bookshop can get involved in the campaign. Click here to access the Skills Hub and search ‘national year of reading’ to access the guide.
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Print and Digital Assets
 

• A set of digital assets created by the National Year of Reading team for bookshops to help spread the word. Access them here.

 

• This document also contains the above assets plus visuals of POS which we’ll be providing, along with some helpful messaging tips. POS will be sent out soon.

 

• A set of generic editable templates in addition to the readymade ones – with these you can add your shop logo or even swap out the photo or text to include your own instead. Access them here.

 

• The National Year of Reading logo and brand guidelines. The logo is on page 10, instructions for editing the templates can be found on pg. 51, and some specific thoughts for bookshops are in 59-62.

If you have any questions, please email Emma Bradshaw, Head of Marketing and Communications, Booksellers Association.