The Booksellers Association of the United Kingdom & Ireland Limited

The Christmas Books catalogue offers independent booksellers a truly independent focused marketing and selling tool at a crucial time of year. 

Christmas Books provides the most effective sell-through with a full marketing support package, supported by National Book Tokens.                                                                                                                                
 It is the only catalogue to offer:Christmas Books catalogue cover 2021  Christmas Books children's catalogue cover 2021

 - Free front and back cover customisation
 - 300 copies minimum order for overprinting 
 - A subsidy for door drops
 - A subsidy for local media advertising and specially produced artwork for you to use
 - Free Christmas Books social assets for you to use to promote your shop and the catalogue
 - Free catalogue dispenser and POS
 - Free digital edition of the catalogue through the Book2Look widget advanced marketing tool
 - Separate Children's catalogue
 - Fully supported by Gardners
 - The opportunity to show your QR code on the back cover overprint

Christmas Books
 is also the only catalogue with titles chosen by independent booksellers for independent booksellers and their customers.

Please note the order deadline for overprinted copies is 16th July 2021.
Non-overprinted copies of the Catalogue can be obtained from Gardners.

Download the Christmas Books 2021 order forms below. 
- Christmas Books 2021 order form
- Bookseller delivery form
- Bookseller artwork instruction form 

Wrapping paper
The BA will be offering wrapping paper which complements both designs of our Christmas Books catalogues for this year.  

We are delighted to advise that we are looking to produce some mugs based on the covers of this year’s Christmas Books catalogue and we're partnering with a company called Geiger to gauge interest and collate orders at this stage. 

- The mugs are available in boxes of 6 for £40 which includes delivery and VAT
- All orders for the mugs should be placed by the 6th August when we will be in a position to be able to confirm whether we have received enough orders to make the production of these mugs viable
- If the production does go ahead the BA will confirm your order with you and will arrange to take payment.  Please note that you can choose to have these added to your BA Account, pay via Batch or to be invoiced
- The mugs, should we be able to go ahead, will be delivered to you in early October
- Please note that to place your order you will either need to create an account with Geiger, via the pop-up shop or you can choose to order as a Guest.  Either way is fine and Geiger will not use your details in any other way.

Order the Christmas Mugs here.  

For more information on Christmas Books please contact