The Booksellers Association of the United Kingdom & Ireland Limited

The Christmas Books catalogue offers independent booksellers a truly independent focused marketing and selling tool at a crucial time of year. 

Christmas Books provides the most effective sell-through with a full marketing support package, supported by National Book Tokens.                                                                                                                                
What's included in the Christmas Books catalogue: 
 - Free front and back cover customisation
 - 300 copies minimum order for overprinting 
 - A subsidy for door drops
 - A subsidy for local media advertising and specially produced artwork for you to use
 - Free Christmas Books social assets for you to use to promote your shop and the catalogue
 - Free catalogue dispenser and POS
 - Free digital edition of the catalogue through the Book2Look widget advanced marketing tool
 - Separate Children's catalogue
 - Fully supported by Gardners
 - The opportunity to show your QR code on the back cover overprint or link to other suppliers
- The main Christmas Catalogue introduction is written by Lenny Henry with the Children’s Christmas catalogue introduction written by Elle McNicoll
Christmas Books is also the only catalogue with titles chosen by independent booksellers for independent booksellers and their customers.

Please note the order deadline for overprinted copies has now passed
Non-overprinted copies of the Catalogue can be obtained from Gardners.

Download the Christmas Books 2022 order forms below. 
Christmas Books 2022 order form
Bookseller delivery form
Bookseller artwork instruction form 

Christmas Wrapping Paper
We are pleased to advise that we have produced new wrapping paper for this year based on the designs of the Christmas Books catalogue cover. This paper is available in sets of 25 sheets measuring   700mm x 500 mm folded into quarters and printed single sided on 100gsm recycled silk paper. The cost per set (of 25 sheets) is £9.00 plus VAT and P&P. This paper can be ordered via the Member Shop. If you need a reminder of your log in details please email or

For more information on Christmas Books please contact