The Booksellers Association of the United Kingdom & Ireland Limited

Christmas Books is a consumer catalogue, produced by the Books Are My Bag team in partnership with Gardners. As well as the main catalogue, a shorter version, featuring just the children’s titles, is also available.
The books featured in the catalogue showcase the best books to gift this festive season and are newly published in either the autumn or winter of the current year. The titles are selected by independent booksellers (from publisher submissions), for independent booksellers (who are members of the Booksellers Association) and their customers.

The catalogue has a proven track record for increasing sales for both publishers and booksellers. The print run is over 350,000 copies and more than 150 bookshops stock the catalogues each year (the print run for Children’s Christmas Books is around 25,000 with orders from over 25 bookshops). Christmas Books catalogue coverChristmas Books Children's catalogue cover

The catalogues are beautifully designed always feature an introduction by a prominent author.
Booksellers have the option to customize the catalogues with their bookshop details, logos and QR codes (either to their own e-commerce platform, or to a third party such as or Litalist).
Subsidies for distribution and local advertising are available to booksellers to increase the reach of the catalogues. An e-mag edition and social media assets are available to booksellers in order to reach customers online. Printed point of sale materials, including dispensers, posters and bookmarks are also available.
We work closely with partners such as, Litalist, and Edelweiss to ensure the catalogues are working hard as possible to drive sales.
Books Are My Bag is a year-round, consumer-facing campaign, run by the Booksellers Association of the UK and Ireland. It exists to make connections between bookshops and people who value them; to raise awareness of the work booksellers do within their communities; and to encourage people to do their book-shopping with their local bookshop.

Christmas social media assets
You can download Christmas assets from this link
If you have any queries on Christmas Books please contact and