The Booksellers Association of the United Kingdom & Ireland Limited

Christmas Books Children's catalogue 2024 cover in purple featuring a Christmas-themed bookshelf design. The text says: Children's Christmas Books - Shop Local. Shop Independent.Christmas Books catalogue 2024 cover in navy featuring a Christmas-themed bookshelf design. The text says: Christmas Books - Shop Local. Shop Independent.Christmas Books is a consumer catalogue, produced by the Books Are My Bag team in partnership with Gardners. As well as the main catalogue, a shorter version, featuring just the children’s titles, is also available.
The books featured in the catalogue showcase the best books to gift this festive season and are newly published in either the autumn or winter of the current year. The titles are selected by independent booksellers (from publisher submissions), for independent booksellers (who are members of the Booksellers Association) and their customers. The catalogue publishes in October. 
The catalogue has a proven track record for increasing sales for both publishers and booksellers. The print run is over 350,000 copies and more than 150 bookshops stock the catalogues each year (the print run for Children’s Christmas Books is around 25,000 with orders from over 25 bookshops).
The catalogues are beautifully designed always feature an introduction by a prominent author.  This year we are delighted that Elly Griffiths is writing the introduction to the main catalogue, with A.M. Dassu writing the Children’s Christmas Books catalogue introduction.
Booksellers have the option to customize the catalogues with their bookshop details, logos and QR codes (either to their own e-commerce platform, or to a third party such as, Hive or Litalist).
Subsidies for distribution and local advertising are available to booksellers to increase the reach of the catalogues. An e-mag edition and social media assets are available to booksellers in order to reach customers online. Printed point of sale materials, including dispensers, posters and bookmarks are also available.
We work closely with partners such as, Hive, Batchline, Litalist, and Edelweiss to ensure the catalogues are working hard as possible to drive sales.
Books Are My Bag is a year-round, consumer-facing campaign, run by the Booksellers Association of the UK and Ireland. It exists to make connections between bookshops and people who value them; to raise awareness of the work booksellers do within their communities; and to encourage people to do their book-shopping with their local bookshop.

- Christmas Books 2024 order form
- Christmas Books 2024 artwork form
- Christmas Books 2024 delivery form
- Christmas Books 2024 door-to-door subsidy form
- Christmas Books 2024 local advertising form

The deadline for placing orders is 21 July 2024.
If you would like any more information before placing your order, please contact or