The BA Children’s Bookselling Group has announced its next Independent Booksellers Children’s Book of the Season for Autumn will be Chris Riddell’s Once Upon A Wild Wood.

Chosen by a panel of indie booksellers from a range of new children’s titles, the Book of the Season aims to showcase indie bookshops’ expertise at promoting and selling children’s books.  Chris Riddell’s first picture book for over a decade, Once Upon a Wild Wood is a richly imagined story packed full of familiar fairy tale characters as you’ve never seen them before. Including Red Riding Hood, Thumbelina, Rapunzel, Beauty and the Beast, Cinderella, the three bears, the seven dwarfs and many more. Once Upon A Wild Wood is available to buy now, published by Macmillan Children’s Books. 

For the Autumn season, around 88 indie bookshops are taking part and will be promoting Once Upon A Wild Wood for around four weeks from 24 September. The BA will be supporting the promotion of the CBOTS through social media and promotional materials including posters, stickers, bookmarks and other POS material. Booksellers will also be supporting the Book of the Season on social media.  

Meryl Halls, Managing Director at the BA, commented: “It’s hugely exciting to be celebrating Chris Riddell’s first picture book for over ten years this Autumn.”

Follow and support the campaign on social media:

#indiebookoftheseason
twitter.com/booksaremybag
facebook.com/booksaremybag
instagram.com/booksaremybag
youtube.com/welovebookshops